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Over a decade ago, 888.com introduced the online casino that set the industry standard then, and still leads the industry today. The same pioneering spirit inspired 888.com to add top-of-the-line poker, bingo and sports betting to its name.
The 888.com Affiliate Program helped fuel the company’s step-by-step success for years, and the company made sure to reward its affiliate partners handsomely for their important services.
Since then, 888.com went public and diversified. It now powers Littlewoods Gaming (also publically traded), including Littlewoods Casino and Littlewoods Poker, alongside its original proprietary brands.
Littlewoods was offering their famous football pools offline in the UK way back in 1923 (!), taking them online in 1997. Like 888.com, they put their trusted brand name to a casino and poker room, trusting 888.com’s proven expertise and affiliate connections to make them tick.
The 888.com Affiliate Program needed to expand – and Uffiliates was born to take it to the next level.
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