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Affiliate, uffiliate
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A person or organization that chooses to promote our brands to their players in return for financial remuneration and support. Here they are called uffilates.
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banner
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An electronic advertisement or billboard such as an animated GIF, Flash movie or JPG that advertises our products.
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bonus codes
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Specially created code that links a uffiliate to a customized bonus deal.
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Brand group
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A number of brands that share the same operator. So, for example, Casino-on-Net / 888casino, 888ladies, 888sport and Pacific Poker / 888poker are a brand group as they share the same operator – 888.com. Littlewoods Casino and Littlewoods Poker make up another brand group – Littlewoods/GameOn.
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click-through
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Action when a player clicks brand link on a uffiliate site.
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commission
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Payment earned by uffiliates.
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conversion/conversion rate
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The percentage of visitors to a uffiliate website that sign up as new real Money Players.
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CPA
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Cost Per Acquisition – commission type.
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gross revenue
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The sum total of all players' losses and/or contribution to all rakes in which they are involved less bonuses, chargebacks, refunds, and processing costs.
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hybrid model
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Combined commission type.
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ID number
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A number that identifies an individual affiliate.
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incentive
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An action that may be taken by an enterprising affiliate to attract new players (by prior approval only).
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| Leads |
An Internet user who accesses one of the Sites directly through a Link registered with your Tracking Code, opens a new user account and makes the required minimum deposit in such account; Players who received a first money transfer into their account from a third party (such players shall not be counted for payments associated with CPA or progressive gross revenue share schemes); players who migrated to 888 from a white label's former platform and performed a first time deposit via their previous account with the white label partner prior to such migration; and players who have received a bonus based on changing parameters determined by Cassava.
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Marketing tools
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Marketing material provided to affiliates for the promotion of our brands. Made available to registered affiliates through the CASAP and accessed on the Uffiliates website.
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[new real] Money Player
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Term used to describe an FTD brought in by a uffiliate.
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payment type; payment plan
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The payment method chosen by the uffiliate in order to receive commissions.
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Player affinity
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The brand that a player enjoys most, e.g. casino, poker, bingo etc.). We retain depositing players for longer and stronger by establishing this affinity and catering to it via relevant bonuses and special promotions. |
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revenue share
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Commission type.
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sub-uffiliate
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New uffiliates referred to us by existing uffiliates.
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super-uffiliate
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A high-performance uffiliate (about 1% of uffiliates).
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tracking code
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A 6-digit ID code provided to uffiliates so that they can automatically track their activity. They usually add it to banners, landing pages and links. U can see the progress of your tracking codes on the Uffiliates site.
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two-tier sub-uffiliate program
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Sub-uffiliate payment structure.
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